See what Orlea tells you when a competitor moves

A competitor repositions

Acme, a fictional company, watches six competitors. This is one change, as it appears in Acme's workspace.

1. 01What was detected

   Orlea read pellmora.so and found new words in the parts of the page that carry the message: the headline, the subheading and the navigation. Cookie notices and dates are filtered out first, and the second read that confirms a change rules out most rotating banners.

2. 02Why it matters

   The interpretation, set apart from the facts. It says what the move likely means for you, and also what the page can't tell you: whether the product changed with the message.

3. 03What changed

   The words that changed, marked in place: what was removed, what took its place. A rewritten headline is compared word by word.

4. 04The evidence

   The page as it looked on both reads. Use the slider, or the arrow keys, to compare them, or open either one full size; the outlines come from comparing pixels and are approximate.

5. 05Suggested responses

   Suggestions for marketing, sales and product, each with an owner and the effort. They are proposals, not instructions.

6. 06Where it reaches you

   A new audience is high priority: an instant email, a post in Slack (on Pro, Team and Enterprise), and the top of the feed, with the screenshots one click away.