For marketing & growth teams
Know when a competitor changes its story
When a competitor rewrites its homepage, launches an offer or changes a price, you get the exact words before and after, what it likely means for your positioning, and a battlecard that already reflects it.
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Illustration with fictional companies and people.How a change becomes an alert
The problem
Where positioning slips.
A rival takes your line
Their new headline says what yours says, and nobody on the team noticed for a month.
Offers run before you hear
A competitor's discount or free tier is half over by the time it reaches you.
Comparisons go stale
Battlecards and your own comparison pages still argue against last quarter's version of the competitor.
Where to start
Start with what they say.
- Website changesHomepages, product and campaign pages, with the exact wording before and after every change.
- Pricing monitoringEvery plan, price and discount, read as data, so a new free tier or a cut arrives as a dated change with the old and new price.
- BattlecardsA card per competitor that rewrites itself when its positioning or prices move, citing the change.
A day in practice
A morning with Orlea
- 08:00The digest: Pellmora now calls itself an “AI analyst for revenue teams”.
- 08:10The messaging view lines up every competitor's homepage headline; Pellmora's shows what it said before.
- 08:20Pellmora's battlecard has been rewritten from the new homepage, citing the change.
Product tour
See a repositioning, before and after.
Step through a competitor's new homepage message: the words that changed, the page on both reads, and what it means for your positioning.
Take the tour- 01What was detected
- 02Why it matters
- 03What changed
- 04The evidence
- 05Suggested responses
- 06Where it reaches you
Before you rely on it
What it reads, how it decides, where it stops.
Public sources only
What any visitor can see: public pages, feeds, job boards, app listings and official registers. Our crawler names itself, respects robots.txt and never logs in. No social media.
About OrleaBotConfirmed, then explained
Banners, dates and cookie notices are filtered out, and a change counts only when a second read shows it too. Claude, Anthropic's AI model, then writes why it matters and ranks it. The exact before and after stay beside the write-up.
How it worksHonest about its limits
AI write-ups can be wrong, so uncertain intent is called likely and anyone on your team can mark a write-up inaccurate. A page we can't read shows as blocked or unreadable, never as unchanged.
What it can't see
Orlea is made by Digitona AB in Stockholm, Sweden. How we protect your workspace: Security. Who we are: About.
FAQ
Questions, answered
Does it catch a changed headline, or only redesigns?
A changed headline or claim arrives with the exact words before and after. Rotating banners, dates and cookie notices are filtered out, and a change counts only when a second read shows it too, so A/B tests rarely reach you.
Can I add campaign pages myself?
Yes, any page on a competitor's site, up to your plan's pages per competitor. Watching the page that lists their offers catches the next campaign too, not only the one live this week.
Does it watch ads or social media?
No. Orlea reads competitors' own public pages, feeds, newsrooms and press, never ads, social media or anything behind a login.
Be the first to know. Every time.
Pick your first competitors in a few clicks and see their last 90 days within minutes.