How is this different from Google Alerts?
Google Alerts tells you a page mentions a word. Orlea reads your competitors' own pages, price lists, newsrooms, job boards and apps, compares each with its last version, confirms the change with a second read, and tells you what changed, why it matters and what to do — in two lines, not a list of links.
Won't it flood us with alerts?
No. Banners, dates, cookie notices and duplicates are filtered out before anything is written, a change has to show up on a second read, and one edit across a whole site is one alert. Only high priority is sent instantly; the rest waits for a daily or weekly digest. Your team's feedback tunes what reaches them, but never silences a high-priority change.
How far can I trust the AI write-ups?
As a first read, with the evidence one click away. The facts and the interpretation are kept apart: the exact before and after come from the page itself, with links to both versions. Claude, Anthropic's AI model, writes why it matters and what to do, calls uncertain intent likely rather than certain, and anyone on your team can mark a write-up inaccurate.
Which sources does Orlea read?
Each competitor's key pages (pricing, product, offers, loyalty and delivery terms, changelog), its blog and newsroom, its press releases on Mynewsdesk, Cision and the Nordic wires, press coverage, its job board on Greenhouse, Lever or Ashby, its App Store apps, and its company filings with the SEC and Companies House.
How fast are alerts?
A page that changes is read at your plan's fastest rate: hourly on Team and Enterprise, every 3 hours on Pro and every 12 hours on Starter. A quiet page backs off, and is still read at least daily. A confirmed change becomes an alert within minutes, and high-priority moves reach your inbox right away (and Slack, on Pro, Team and Enterprise).
Is this legal and ethical?
Orlea reads only what your competitors publish for everyone to see. Our crawler identifies itself, respects robots.txt and never logs in. Personal data is kept to the minimum a change needs: for a leadership change, the published name, role and dates.
Can I share briefs with my team?
Yes. Invite your team to the workspace and everyone who wants it gets the daily digest and the Monday brief by email; on Pro, Team and Enterprise, alerts can also go to a Slack channel. A single change can be shared by link.
How is it different from Klue or Crayon?
Klue and Crayon are platforms for a dedicated competitive-intelligence team, and neither publishes its prices (as of October 2026): you get a quote after a demo. Orlea's prices are on the pricing page, the 14-day trial needs no card, and it finds the pages to watch for you, so there is no implementation project. If you run a full programme with win-loss interviews and an analyst curating content, those platforms do more than Orlea does.
Who is behind Orlea?
Digitona AB, a company registered in Stockholm, Sweden (559146-4382). The team that builds Orlea also reads the support, sales and security mailboxes; the addresses and company details are on the contact page.
How long does setup take?
A few clicks, then a few minutes of waiting. Enter your website and pick from the competitors suggested; the pages to watch are chosen for you. Reading them takes a minute or two, and the comparison with the copies the Internet Archive kept from about 90 days ago usually follows within a few minutes, up to about 20 when the archive is slow to answer. Where it kept no copy, the feed says so rather than showing no change.